E.ON believes in a mix of fossil and renewable sources in order to safeguard not only energy supplies and prices, but also the environment. E.ON wants to enter the debate on this and even stimulate it. AmsterdamPR developed a Public Relations database to catalogue what journalists write about the energy market and what their knowledge levels are. This database will be used to improve the knowledge levels of individual journalists and to prepare E.ON representatives and speakers for contacts with the press.

As the Americans say "opportunity knocks". Therefore we pull a PR-stunt every now and then. Like placing posters on election billboards throughout the country during election time. Poster made to believe the public a new political party entered the elections. An accompanying press release at just the right journalists gave the final push. De Volkskrant was the national newspaper that revealed New York Pizza was behind it all.

New York Pizza is the most successful pizza chain in the Netherlands. This was recently confirmed once again by the opening of their 109th branch. last year the chain has opened a new restaurant every three weeks. AmsterdamPR has developed a Public Relations kit to provide local support for the opening of each new branch.

Teaching little childen how to behave is very difficult. Especially when they cannot read. That is why Rebels & Rules has been developed. A magnetic whiteboard with a collection of images that is used to express actions like brushing teeth, eating dinner or cleaning up. AmsterdamPR is continuously looking for opportunities to get Rebels&Rules in the public eye.

The Dutch Ski Federation is Holland’s official sports association for (semi)professional skiers and snowboarders, like World Cup winner and Olympic golden medallist snowboarding Nicolien Sauerbreij. Along with the communications department of the Ski Federation, AmsterdamPR developed a calendar of Public Relations moments, as the result of a very successful test we did the year before. This winter season dozens of websites and printed media picked up the press releases we wrote and distributed. Besides this, AmsterdamPR also gave editorial support in making magazines and developed brochures for the Ski Federation.

274 lipsticks, 348 mascaras and 245 eyeliners; from now on, all of this will fit easily into any handbag. This is all thanks to American cosmetics specialist Paula Begoun and her new website www.beautypedia.com. Anyone with a mobile phone with internet can now log on to the site from any perfume or cosmetics store to see if a particular product actually does what it promises. The gentlemen of AmsterdamPR have the honour of announcing this development to cosmetics fans in the Netherlands.

Introduction of revolutionary bike saddles. The world’s largest manufacturer of bike saddles, Selle Royal, is introducing a series of revolutionary bike saddles. To demonstrate the seriousness of the matter, AmsterdamPR organised a test panel of several hundred urologists, gynaecologists and GPs. No less than 78% of the Dutch medical experts taking part in the research recommended the saddle. The results of the study now form the central focus of a big PR campaign.

After years in the public shade, the East Midlands is now in the spotlight. AmsterdamPR keeps sending one journalist after another to this beautiful region in England. As the media have paid hardly any attention to the East Midlands up to the moment we started our PR work, each journalist comes back with a unique story. One goes by motorbike, another by bike and yet another by boat. They visit gardens, castles, culinary temples, the third shopping city of the UK, golf courses, country estates and many other sights.

The Giant 55 is the latest watch from the Dutch firm Kyboe!. AmsterdamPR supported the launch of this giant watch, which soon found its way into the leading men’s magazines. New subscribers to Esquire became the lucky owner of a Giant 55 and Men’s Health described Kyboe’s cool watch as ‘a lifetime statement’!

Recently AmsterdamPR got two more articles in the weekly magazine HP/De Tijd and the Runners World magazine about the Marathon des Sables, a 200 kilometer ultra run through the Moroccan part of the Sahara desert. This event was of course sponsored by New Balance, the only sport shoes brand in the world to make shoes in different widths. For races like this one, New Balance even has a special shoe that keeps the sand out and prevents nasty injuries.

Actor Stijn Koomen made a major breakthrough in the film "RU There". In this film directed by David Verbeek, Koomen plays a young professional gamer who visits Taiwan for a tournament. He lives in a virtual world where he has everything under control. Confronted with a serious accident he suddenly begins to question all certainties of life. The 23-year-old Koomen previously starred in the film Intermediate from director Mijke de Jong and in three seasons of the hit series I'm William. The first film in which he played was Simon from Eddy Terstall. AmsterdamPR supported media appearances by Stijn Koomen.

KILLING SISTERS is the first Late Night theater show in The Netherlands. The concept was first seen in the USA where it has proven to be successfull new theatre concept to attract a yoiunger audience. Killing Sisters is a new initiative of the actresses Mouna Goeman Borgesius, Margo Dames and director Géraldine Verhoeven.

Yumeko is the first brand ever to offer a full line of 100% organic bed linen. Yumeko makes green, beautiful and affordable bed linen. The cotton Yumeko uses is grown, produced and dyed without using harmfull chemicals. This is a lot healthier for us and our childrenand for the cottonfarmers, their children, the land, the rivers and the air.